If you’ve been in the “niche site” game at all over the past few years, this week’s conversation will open your eyes to a whole new world of possibility in the realm of making money with Adsense.
Kurt Elster is the co-founder of EtherCycle, an online marketing strategy and web design and development firm. But on top of that, his company also runs a plethora of one-page micro-sites that earn advertising revenue with Adsense.
How much?
“Enough to cover our fixed expenses,” Kurt says.
That’s huge!
(One of those micro-sites was even named as a top resource in my Work Smarter book.)
During the call we break down several examples and reveal some common rules and themes for these types of projects. They have minimal investment costs and take only a day to create so your risk is super low.
Want to get your own micro-site online? This case study walks through the cheapest and fastest way to get it done.
I was originally introduced to Kurt by Kai Davis, a repeat guest of The Side Hustle Show who we heard from most recently in episode 59, 20 Hours to a Side Hustle Consulting Business that Gets Paid.
Learn:
- What the “magic email” is.
- Examples of Kurt’s micro-sites that have done well.
- Kurt’s 3 rules for building out these projects.
- The super-simple marketing plan that doesn’t rely on Google.
- How Kurt and his team shifted to a “productized” consulting service.
- Their pricing and service package, with a guarantee of a clear ROI.
- The retargeting service that re-engages active prospects.
- The email drip campaign he uses to “warm up” leads.
- Kurt’s #1 tip for Side Hustle Nation.
Quotable:
“Nothing is too stupid to build for the Internet.” <– click to tweet!
Links:
- EtherCycle.com
- TheMagicEmail.com
- WebsiteRescues.com
- Win Without Pitching
- Perfect Audience
- Drip
- Brennan Dunn
- Patrick McKenzie