Jonathan Stark says the key to side hustle success — for consultants, at least — lies in finding an expensive problem, and solving it.
Jonathan’s a pro at finding these expensive problems, having run a successful online consulting business for several years, focusing on mobile-ready web development.
At the recommendation of two-time Side Hustle Show guest, Kai Davis, he dropped by to share some of his insight on how to get a side hustle consulting business off the ground. We chat idea generation and validation, pricing, and growth strategies.
Tune in to Learn
- How to find a laser-focused niche you can serve, and hone your one-sentence elevator pitch. (“I help ______ with _______.”)
- Jonathan’s selection criteria to see if a niche or industry is “big enough” without being too big.
- His recommendations on how to start a business-to-business side hustle even when your own availability during business hours is limited.
- How to perform market research and idea validation to uncover expensive problems on the cheap.
- How to earn your first testimonials.
- The 3 and 4-tiered pricing approach he recommends after landing your first clients.
- Why your ultimate goal should be to “sell your brain and not your hands.”
- Jonathan’s #1 tip for Side Hustle Nation.
Links and Resources
- ExpensiveProblem.com/sidehustle
- JonathanStark.com
- ModernSoapMaking.com
- John McIntyre – The Autoresponder Guy
- Ben Krueger – AuthorityEngine (now Cashflow Podcasting)
- Join.me
- Drip
- Salesforce Consulting