Nagina Abdullah turned her weight loss blog, MasalaBody.com, into a 6-figure side business. By day, she works for a large consulting company, and with a busy work schedule, a young family, and limited time to work on her side hustle, Nagina has been very smart about her marketing and pricing.
After struggling with her weight for all of her adult life, she finally hit on something that worked and dropped 40 pounds! With friends, colleagues, and neighbors asking how she did it, she started her blog to share recipes and tips.
But she soon discovered that people didn’t want recipes; they wanted to lose weight! Quickly, Nagina adapted and used her own success story as a catalyst to begin helping other women make some serious lifestyle changes.
Her sales funnel process is applicable across a broad range of industries and business models, and I think you’ll find a way to put some of her tactics and strategies into practice for your own hustle.
In this interview you’ll hear her exact process for converting strangers into readers, readers into subscribers, and subscribers into clients.
She reveals how one of her guest post pitches was knocked back several times by a large website, yet she persevered and when her post was accepted it went viral and generated a load of traffic and new subscribers – and continues to do so.
There’s a lot of information in this episode. Not only will you hear everything behind how she built up a 6-figure coaching side hustle, Nagina gives away some of her most popular recipes to help you shed a few lbs.
Related: If you want to start a website of your own, check out my free video course on how to get your first site online.
Learn:
- How Nagina turned her own weight loss success into a lucrative side hustle.
- How she started a blog to share recipes but realized her audience wanted more.
- How she tried 5 times to land a guest post on a popular site which ultimately ended up giving her business a huge boost.
- Why she changed her business model from one-on-one to group coaching.
- How she knew she could charge $5k for coaching with no prior coaching experience.
- Her successful sales funnel and email responder series methods.
- How she converted free “breakthrough calls” into $10k a month client revenue.
- The tools she uses to run her business.
- How to get three of her favorite sugar craving busting recipes for yourself.
- Nagina’s #1 tip for Side Hustle Nation.
Links:
- MasalaBody.com
- MasalaBody.com/sidehustle
- The 4 Hour Body by Tim Ferriss
- MindBodyGreen
- These 5 Spices Helped Me Lose 40 Pounds (MindBodyGreen Guest Post)
- MailChimp
- PayPal
- OptimizePress
- Chatwing
- Google Hangouts (YouTube Live)